A lot of communicating happens through the textual content of webpages. It is important that your sites create clear, compelling, and readable presentations for your text.
As you can tell from all that has been covered, this goes beyond simply choosing a set of fonts. The presentation of text ventures towards the skill set of expert typographers.
Spend some time examining sites you read everyday. Compare how they choose to present text. Consider whether you think their choices create for enjoyable reading situations? What does one site do over another to achieve great text presentation?
Also read Chapter 12 from the Duckett on “Text” to get more info.